Advertising Agency: Saatchi & Saatchi
Awards: Cannes Lions 2003 Press No-Prize
Creators Copywriter: Jureeporn Thaidumrong
Art Director: Kumphol Witpiboolrut
Creative Director: Jureeporn Thaidumrong
Photographer: Jirakit Thoranistrakul
Less original: Nivea Visage
Advertising Agency: TBWA\RAAD
Creative Directors: Nirmal Diwadkar, Milos Ilic
Art Director: Daryl Villanueva
Copywriter: Abraham Varughese
Illustrators: Peter McIntyre, Daryl Villanueva
Account Management: Patricia Balan, Reem Ayyash
Both ads visually communicate “Pause” as the product benefit of using the advertised product – as in Pausing the ageing process.
The Nivea ad got shortlisted at the 2008 Dubai Lynx Awards!!! though it did not win.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia