Pause II


Original: Olay

Advertising Agency: Saatchi & Saatchi

Thailand

Awards: Cannes Lions 2003 Press No-Prize

Creators Copywriter: Jureeporn Thaidumrong

Art Director: Kumphol Witpiboolrut

Creative Director: Jureeporn Thaidumrong

Photographer: Jirakit Thoranistrakul

Source:http://www.coloribus.com/admirror/pause/



Less original: Nivea Visage

Advertising Agency: TBWA\RAAD

Dubai, UAE

Creative Directors: Nirmal Diwadkar, Milos Ilic

Art Director: Daryl Villanueva

Copywriter: Abraham Varughese

Illustrators: Peter McIntyre, Daryl Villanueva

Account Management: Patricia Balan, Reem Ayyash

Source: http://www.coloribus.com/admirror/pause/

Ref: http://www.dubailynx.com/winners/print/win_99_4_03698.html


Both ads visually communicate “Pause” as the product benefit of using the advertised product – as in Pausing the ageing process.


The Nivea ad got shortlisted at the 2008 Dubai Lynx Awards!!! though it did not win.


Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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