top of page

Pause II

Original: Olay

Advertising Agency: Saatchi & Saatchi


Awards: Cannes Lions 2003 Press No-Prize

Creators Copywriter: Jureeporn Thaidumrong

Art Director: Kumphol Witpiboolrut

Creative Director: Jureeporn Thaidumrong

Photographer: Jirakit Thoranistrakul

Less original: Nivea Visage

Advertising Agency: TBWA\RAAD

Dubai, UAE

Creative Directors: Nirmal Diwadkar, Milos Ilic

Art Director: Daryl Villanueva

Copywriter: Abraham Varughese

Illustrators: Peter McIntyre, Daryl Villanueva

Account Management: Patricia Balan, Reem Ayyash

Both ads visually communicate “Pause” as the product benefit of using the advertised product – as in Pausing the ageing process.

The Nivea ad got shortlisted at the 2008 Dubai Lynx Awards!!! though it did not win.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

2 views0 comments


bottom of page