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Original: Whiskas

Agency: TBWA, London.

Art Director: Alex Holder

Copywriter: Ollie Kellett

Photographer: Rankin

Retouching: E Graphics

UK – 2007

Original: All Bran

Advertising Agency: Leo Burnett, Dubai

Executive Creative Director: Malek Ghorayeb

Copywriter: Chermine Assadian

Art Director: Thomas Derouault

Account Supervisor: Dimitri Papadimitriou

Advertiser’s Supervisor: Will Brockbank

Post Production Company: Julien Lyons

Photographer: Benjamin Dauchez

Although both ads communicate through the use of origami as the main visual; however each ad is communicating a different message to a different target audience for a different benefit. Whiskas is communicating the “flavors” of their range of cat food products; while the All Bran is communicating the consumer benefit of fast “digestion”. In the following example below they are communicating “wrinkles”

Advertising Agency: Leo Burnett, Dubai Executive Creative Director: Malek Ghorayeb Creative Director: Yayati Godbole Copywriter: Abraham Varughese Account Supervisor: Marwan Farraj Art Buyer: Sylvia Trinidad Art Director: Mahesh Salgaonkar Other Credits: Clockworks – Retouching

Year: April 2010


Volkswagen Passat Blue Motion – 2007

“Economical, Ecological”

Agency : DDB Milan (Italy)

LESS ORIGINAL : Bank Coop – 2008 Agency : Ruf Lanz (Switzerland)

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Designed and folded by Phillip West.


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