Agency: TBWA, London.
Art Director: Alex Holder
Copywriter: Ollie Kellett
Retouching: E Graphics
UK – 2007
Original: All Bran
Advertising Agency: Leo Burnett, Dubai
Executive Creative Director: Malek Ghorayeb
Copywriter: Chermine Assadian
Art Director: Thomas Derouault
Account Supervisor: Dimitri Papadimitriou
Advertiser’s Supervisor: Will Brockbank
Post Production Company: Julien Lyons
Photographer: Benjamin Dauchez
Although both ads communicate through the use of origami as the main visual; however each ad is communicating a different message to a different target audience for a different benefit. Whiskas is communicating the “flavors” of their range of cat food products; while the All Bran is communicating the consumer benefit of fast “digestion”. In the following example below they are communicating “wrinkles”
Advertising Agency: Leo Burnett, Dubai Executive Creative Director: Malek Ghorayeb Creative Director: Yayati Godbole Copywriter: Abraham Varughese Account Supervisor: Marwan Farraj Art Buyer: Sylvia Trinidad Art Director: Mahesh Salgaonkar Other Credits: Clockworks – Retouching
Year: April 2010
via: Get rid of tough wrinkles
Volkswagen Passat Blue Motion – 2007
Agency : DDB Milan (Italy)
LESS ORIGINAL : Bank Coop – 2008 Agency : Ruf Lanz (Switzerland)
more examples are avilable at http://www.coloribus.com/admirror/money_origami/
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
Designed and folded by Phillip West.