Open your mind and your eyes will follow

RELEASED: November 2006

BRAND NAME: Ecran

AGENCY: TBWA\

COUNTRY: France

Published in Epica Book Twenty One, Europe’s Best Advertising. ISBN 13: 978 2-88479-106-9.

RELEASED: October 2007

BRAND NAME: gettyimages

AGENCY: DDB LONDON

COUNTRY: United Kingdom

Source: http://www.coloribus.com/admirror/big_eyes/

Client: Wataniya Telecom.

Agency: Impact & Echo BBDO

Country: Kuwait – 2009.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.