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oooh no

Original: BMW

Agency: Fallon Woldwide, Minneapolis.

USA – 1997

Creative direction: Tony Rosen

Art direction: Tom Lichtenheld.

Photo: Mark Laita

This BMW ad was featured in a book by Mario Pricken titled Creative Advertising – Ideas And Techniques From The World’s Best Campaigns. Page:144. ISBN:0-500-28476-8.

“KickStart question: How could a feature of the product be represented, usuing the widest posible spectrum of wordplay, familiar expressions, onomatopoeia or exclamations?” – excerpt from the book.

Both ads are for the same category – “German cars”, with an identical visual using similar word play and art direction!!! the worst part is the fact that the copy cat won a creativity award one more thing, it won in the outdoor category even though it was never used on outdoor, as you can clearly see the featured example was scanned from the newspaper.

Both of the above examples are featured in a book titled “Nouveau?” by Joe La Pompe. Pages:44-45 ISBN:978-2-7533-0069-9.

Title: “Oooh yes”

Agency: Impact & Echo BBDO

City: Safat

Advertiser: Benbehani Group

Brand Name: Audi

Product Name: TT

Business Sector: Cars

Country of Production: Kuwait

Language: English

Type: Outdoor / Out of Home

Creative Director: Joe Ghazal

Art Director:Joe Ghazal

Copywriter:Joe Ghazal

Production Manager:Roy Austria

Typographer:Joe Ghazal

Kuwait – 2000


The story continues…

Published in Arab Ad magazine.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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