Client: Iberia Airlines.
The above ad is featured in the following book.
Published in the Economist “The world in 2009”. Inside front cover – DPS.
Country: UAE – Dubai
Client: Alargan Towell Investment Co.
Country: USA – Boston
Advertising Agency: Sparkfury Creative Consultants, Singapore Creative Director: Michael Wee Art Director: Johnny Tan Copywriter: Joseph Seah Photographer: Aaron Wong Digital Imagery: Procolor Published: August 2008
Source: PADI: Country
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.