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Old Tune

Published: September 2000

Published: September 2000

Less Original

Type of Entry: Newspaper

Category: Public Health & Safety,

Public Awareness,Fundraising & Appeals

Title: PIANO

Advertiser/Client: DR. SUHAIL R SAIYAD

Product/Service: DENTAL CLINIC

Entrant Company, City: TBWA\ZEENAH, Muscat

Country: OMAN

Advertising Agency, City: TBWA\ZEENAH, Muscat

Country: OMAN

Creative Director: Vikram Reddy

Copywriter: Jack Samaha

Art Director: Jack Samaha

Illustrator: Jack Samaha

Account Supervisor: Mohammad Al Farei

The above copy cat ad was entered and shortlisted in the Dubai Lynx 2008; however they did not win anything thanks to the alert panel of judges.

Less Original

Agency: JWT Kuwait

Client: Signal

Creative Director: Mazen Fayad

Art Director: Mouner Malhab

Copywriter: Katia Aranji

The above copy cat by JWT Won a Silver at the KAAA Awards 2007!!!

“When there is an original sound in the world, it makes a hundred echoes” – John G. Shedd

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Published in Campaign, 7 December – 20 December, 2008 issue, First page.

Published in Campaign, 7 December – 20 December, 2008 issue, page: 5.

No one is saying that you cant use a piano. just be original and creative.

Client: SZ Klassik

Agency: Heye & Partner Werbeagentur GmbH

Awards: ADC, Gold at DCC 06, Bronze in the “Die Anzeige”, Red Dot Award for Design.

Country: Germany

Year: 2005

Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 295. ISBN: 978-3-8228-4027-6.

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