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Oh my god

Original: Valise’re (Push-up Bra)

Agency: DM9 DBB

Creative Direction: Manir Fadel

Art Direction: Mariana Sa

Photo: Andre Andrade


Featured in a book by Mario Pricken titled Creative Advertising – ideas and techniques from the world’s best campaigns. Page 26. ISBN 0-500-28476-8

Less Original: Toyota

Agency: Al Hudhud


I had previously contributed this entry to Arab Ad magazine which they kindly published in the December 2004 issue. Vol. 14 / No 11. Page:261

I had also previously contributed this entry to Communicate magazine which they kindly published as an example in the cover story titled “Copycat Incorporated” in the November 2005 issue No. 11. Page:18.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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