Now in Kuwait


Renault Twingo Fidji – 1999

Agency : Publicis Étoile (France)


Honda Accord – 2008

Source : Clube de Criaçao

de Sao Paulo,

Agency : Fischer America (Brazil)


New Citroen C5 – 2008

Source : H-Agency website,

Agency : H (France)


Source: Under the spotlight / Fait depuis des lustres


Agency: B Communications

Country: Kuwait


It took this concept 10 years to finally reach Kuwait.


Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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