I have previously contributed the above examples (along with other examples) to Arab Ad magazine which they published in the December, 2003 issue. Vol. 13. No. 11. Page: 154. In the article titled “who’s who? Let’s discuss it!”.
• Check out the Midas furniture logo, http://bloganubis.com/2008/03/17/midas-industrial-brush-company/
please note that i never got paid for the enhancement of the Midas logo featured in above ad
• The Midas furniture ad was created by Al Hudhud Kuwait. The Ikea ad was also created in Kuwait.
Client: Star Auto
Country: Kuwait – 2006
Published in Kuwait in October/November, 2008
Country: UAE (Dubai) – April 2009
Client: NBK – National Bank of Kuwait
Agency: JWT – Kuwait
Country: Kuwait – 2009.
In my opinion; The play station Vs. Rubic Cube ad is the most relevant idea.
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia