Original: LifestylesHeadline: “man’s best friend”
Advertiser: ANSELL (Tag)
Brand name: LIFESTYLES CONDOMS
Agency: THE AGENCY
Country: South Africa
Awards: Cannes Lions 2001 Press No-Prize
Creators Copywriter: MICK BLORE
Art Director: ROGER BURNETT
Account Supervisor: Mike Blore
Creative Director: TREVOR DELANEY
Photographer: Francis Janisch
Typographer: Corne Oberholzer
Less Original: Durex
Creative Agency: Tonic Communications, Dubai
Creative Director: Vincent Raffray
Art Director: Peter Walker
Copywriter: Vincent Raffray
Illustrator: Peter Walker
Photographer: Peter Walker
UAE – 2007
Both ads are for the same product category (condoms) both have the same art direction and portraying animals!!!
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.