The same idea at its core, in the same category of PSA, warning against drinking and driving with the same call for action “call a cab”.
Art Director: Steve Mitchell
Writer: Kristine Larsen
Creative Director: Mike Murray
Illustrator: Tom Larson
Agency: Hunt Murray – Minneapolis
Client: Minnesota Brewing Company
Published in Communication Arts magazine, Advertising Annual, December 1994. Page: 99.
Less Original: Winner of the bronze trophy at the 2007 Cannes Lions! use of media : Field Marketing
Agency: Tequila – Johannesburg
Title: Drunk Driving Can Be Fun
Responsible Young Drivers – 2007
“If you think I’m cute, don’t drive”.
Source : Cannes Archive Online,
Agency : TBWA\Paris (France)
Don’t Drink and Drive – 2005
“Wanna take her home? Better call a cab”.
Source : Shortlisted at Cannes Festival,
Agency : Giovanni FCB (Brazil)
Source of the above two examples were contributed by Joelapompe here his the link: Ugly copycat? / Affreux, affreux
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
The next example is a great twist on the above copy-cat / Cliche’ concept…it is also very relevant to the target market and the product is non-alcoholic so you can drink and drive