top of page

Looking good at Cannes Lions

The same idea at its core, in the same category of PSA, warning against drinking and driving with the same call for action “call a cab”.

Art Director: Steve Mitchell

Writer: Kristine Larsen

Creative Director: Mike Murray

Illustrator: Tom Larson

Agency: Hunt Murray – Minneapolis

Client: Minnesota Brewing Company

Published in Communication Arts magazine, Advertising Annual, December 1994. Page: 99.

Less Original: Winner of the bronze trophy at the 2007 Cannes Lions! use of media :  Field Marketing

Agency: Tequila –  Johannesburg

Advertiser: Toot-N-Scoot

Title: Drunk Driving Can Be Fun

Responsible Young Drivers – 2007

“If you think I’m cute, don’t drive”.

Source : Cannes Archive Online,

Agency : TBWA\Paris (France)

Don’t Drink and Drive – 2005

“Wanna take her home? Better call a cab”.

Source : Shortlisted at Cannes Festival,

Agency : Giovanni FCB (Brazil)

Source of the above two examples were contributed by Joelapompe here his the link: Ugly copycat? / Affreux, affreux

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

The next example is a great twist on the above copy-cat / Cliche’ concept…it is also very relevant to the target market and the product is non-alcoholic so you can drink and drive

1 view0 comments


bottom of page