Leo Burnett Dubai retro organic haircut

“It’s so natural it was done before that I really wonder how this poster reached the Cannes 2010 Shortlist? Jurors were probably blind : their hair probably grew too long … hiding their eyes?” – Joe Lapompe.


Beka International Hairstylist – 2004

Source : Art Directors Club Merit

Agency : Ogilvy Sao Paulo (Brazil)


The Hairdressers / Ambient – 2007 Source : Chip Shop Awards Best Ambient Agency : MDA creative (United Kingdom)


The above examples are featured in a book titled “Nouveau?” by Joe La Pompe. Page: 101. ISBN: 978-2-7533-0069-9.







Less original: X Trim

Agency: Leo Burnett

Creative director: Greg Bray

Country: UAE

Year: 2006


As part of a special report on Cannes Lions 2006 the above example was published in Communicate magazine; June 2006. Issue: 18. Page: 30.






The above was published in GMR Gulf Marketing Review in June 2005. Page: 48.


Pantene “Nature Fusion” – 2010

Source : Cannes Outdoor SHORTLIST Agency : Grey Johannesburg (South Africa)

Notice the resemblance…



Pineda Hair Transplant Clinic / Ambient – 2009 Source : Cannes Festival Longlist Agency : TBWA Makati City (Philippines)

The following is a good example of how to express an old idea in a new way.



A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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