Knock out BTL

Agency: PENCIL Advertising, Kuwait

Chief Creative Director: Gilbert S. Semillano

“Published” refers to ATL (Above-The-Line) media such as magazines and newspapers. A product “catalogue” is neither a magazine nor a newspaper – it is a BTL (Below-The-Line) item and this disqualifies the work from being entered into any kind of creativity competition.

Gilbert Semillano admitted on February 13th, 2008 at 10:15 am that the ad was not published in the following statment: “Louai, you’re searching in the wrong direction, this wasn’t released in the newspaper, it was published in SONY’S product catalogue issue November 2007”.

Debated on:

Agency: Leo Burnett Lisbon Country: Portugal

Source: Clothes in Closets Knuckle bag

This BTL item was entered into the 2009 Dubai Lynx!!!

Agency: Boutique 1

Country: Dubai – UAE

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