Knock it off


Original: KOC (Kuwait Oil Company)

Awards: Bronze at the International Summit Creative Awards

Agency: Paragon Marketing Communications

Creative Director: Hami Alasfahani

Kuwait – 2003



Less Original: City Center

Agency: SABCO Art

Art Director: Abdallah Sumrin

Copywriter: Siddhartha Banerjee

Oman – 2006


Source: http://www.adblogarabia.com/lebanoff-help-turn-it-back-on/

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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