JWT Dubai steals success from Lew Lara Brazil


Cultura Inglesa English Courses – 2007 Source : Adsoftheworld,

Agency : Lew Lara Sao Paulo (Brazil)



Everlast “all or nothing” – 2009 Source : Cannes 2009 Longlist Agency : JWT Dubaï (UAE)

Source: Everlasting Idea? / La même idée, presque mot à mot


Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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