Just don't


Original: Ministery Of Public Health

Agency: Leo Burnett 

Artdirector: Toufic Beyhum – You can see more of Toufic work on his website www.touficbeyhum.com

Copywriter: Nadim Dimechki

Photographer: Saeid Momtahan

UAE – 2001


NB. The above artwork got shortlisted in the Cannes Advertising Festival



Less original: Korean Anti-Drug Campaigning Center

Agency: Diamond Ad

South Korea – 2002

The above examples are also featured in a book titled “Nouveau?” by Joe La Pompe. Page: 192. ISBN: 978-2-7533-0069-9.


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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