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infinite creativity

The Original

Philips Long-Life batteries – 2005

Source : Cannes Archive Online,

Agency : DDB (Brazil)

Less Original: Fantasy World

Agency: Horizon FCB

Kuwait – 2008

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Source: Arab Ad August 2008, Vol. 18, No. 8. Page: 161.

And in 2010…

Client: KFH  – Kuwait Finance House

Agency: Raad/Afyouni

Country: Kuwait

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