Original: Olay by Saatchi & Saatchi – Russia Source:http://www.frederiksamuel.com/blog/2008/02/olay-2.html
Less Original: Olay
Type Of Entry: Product/Service
Category: Cosmetics & Beauty, Toiletries & OTC Pharmacy
Title: 53? & 31? & 20?
Advertiser/Client: P&G
Product/Service: OLAY TOTAL EFFECTS
Entrant Company, City: SAATCHI & SAATCHI, Dubai
Country: UNITED ARAB EMIRATES
Advertising Agency, City: SAATCHI & SAATCHI, Dubai
Country: UNITED ARAB EMIRATES
Creative Director: Ed Jones
Copywriter: Kalpana Chary
Art Director: Carma Andraos
Typographer: Carma Andraos
Account Supervisor: Malavika Rao
The copycat won Silver outdoor and Silver Print at the 2008 Dubai Lynx Awards!!!
Source: http://www.dubailynx.com/winners/search.cfm page=1&uen=03793&entryID=1445&keywords=olay
Source: http://www.dubailynx.com/winners/search.cfm?page=1&uen=03792&entryID=1444&keywords=olay
Source: http://www.dubailynx.com/winners/search.cfm?page=1&uen=03794&entryID=1446&keywords=olay
Source: Campaign – Middle East – Front page – 18 January – 31 January 2009 issue.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.