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Incredible copycat!!!








Less Original: Olay

Type Of Entry: Product/Service

Category: Cosmetics & Beauty, Toiletries & OTC Pharmacy

Title: 53? & 31? & 20?

Advertiser/Client: P&G

Product/Service: OLAY TOTAL EFFECTS

Entrant Company, City: SAATCHI & SAATCHI, Dubai

Country: UNITED ARAB EMIRATES

Advertising Agency, City: SAATCHI & SAATCHI, Dubai

Country: UNITED ARAB EMIRATES

Copywriter: Kalpana Chary

Art Director: Carma Andraos

Typographer: Carma Andraos

Account Supervisor: Malavika Rao


The copycat won Silver outdoor and Silver Print at the 2008 Dubai Lynx Awards!!!




Source: Campaign – Middle East – Front page – 18 January – 31 January 2009 issue.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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