Impact BBDO Lebanon was pregnant with a copycat for 8 years


Less Original: VW

Agency: Impact BBDO

Country: Lebanon

Year: November, 2008

Source: http://www.adblogarabia.com/the-new-beetle-by-special-delivery-only/



Original: VW

Agency: Ogilvy & Mather Rightford Searle-tripp & Makin

Creative Director: Mark Fisher

Copywriter: Joshua Bryer, Mark Fisher

Art Director: Gavin Wood

Account Supervisor: Mike Abel

Country: South Africa

Year: 2000

Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page:597. ISBN: 978-3-8228-4027-6.


Year: 2000

Source: http://newbeetle.org/forums/miscellaneous-hoo-ha/35544-new-beetle-ads-2.html


copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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