Impact BBDO Lebanon copies Mother nature


Original: Dole

Source: AdMirror



Less Original: Santal

Source: http://www.adforum.com/affiliates/RPS/IAA34/adfolio/reel_detail2.asp?ID=11276&TDI=VDquj5Lh&PAGE=9&ta=6973&tb=&awy=&AW_ID=


Title: “Mother Nature

Agency: IMPACT/BBDO

City: Beirut

Advertiser: M-Systems

Brand Name: MS

Product Name: Santal

Business Sector: Fruit Juices & Drinks

Country of Production: Lebanon

Language: English

Type: Magazine

Executive Creative Director: Dani Richa

Art Director: Zeina Yaacoub



Published in Media Week ME. 23 November 2008. Letters. Page: 16. Also published in Media Week ME 16 November 2008. the Nine. Page: 19.



this copycat ad was featured twice in the same publication without them noticing it; yet they think they are qualified to defend FP7 Muscat copycat ad.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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