Less Original: Santal
Title: “Mother Nature“
Brand Name: MS
Product Name: Santal
Business Sector: Fruit Juices & Drinks
Country of Production: Lebanon
Executive Creative Director: Dani Richa
Art Director: Zeina Yaacoub
Published in Media Week ME. 23 November 2008. Letters. Page: 16. Also published in Media Week ME 16 November 2008. the Nine. Page: 19.
this copycat ad was featured twice in the same publication without them noticing it; yet they think they are qualified to defend FP7 Muscat copycat ad.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia