Written by Eliot Beer, Tuesday, 07 July 2009
Oh lord. Really?
Yes, it’s a yet-another-copy-cat-ad-has-been-unearthed-from-this-year’s-Dubai-Lynx-awards kind of situation.
And doesn’t Mr Irony just smile on this one? Here we present “Stolen” by Impact BBDO, which made the shortlist at the 2009 Dubai Lynx awards, for Dunlop:
And it looks very much like someone may have “stolen” the idea from this ad called “Stolen Tyres” for… Dunlop, this time from Lindsay Smithers-FCB in South Africa, waaay back in 1999.
Coincidence? Copy-cat? Outright theft?
We’re sick of it.
Peter Bidenko, ECD of Impact Proximity and Integrated CD of Impact BBDO Dubai, is judging entries in the Direct Jury in Cannes while work done by his agency in Dubai in his own back yard (where he resides) swiftly slips into Dubai Lynx shortlist. very convenient.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.