history repeats itself


Client: Chevrolet

Country: USA – 1971

Agency: JWT – Dubai

Winner of a Gold trophy at the 2005 KAAA awards car category. Featured in Arab Ad magazine December 2005 issue. Vol. 15. No. 12. Page: 23.


Creative Director: Wakim Zeidan

Agency: Team Y&R

Country: Kuwait

This is a copycat ad that is also a ghost ad however it was featured in Arab Ad magazine December 2005 issue. Vol. 15. No. 12. Page:44.


Client: Honda

Country: Kuwait – 2009


Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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