Heart broken
- Aug 29, 2020
- 1 min read
Client: Al Faisaliah Medical Systems
Client: Trade Arabia
Agency: Memac Ogilvy – Kuwait
Creative Director: Eli Bou Chaaya
How this ad got awarded GOLD at the 2007 KAAA is beyond me. it is so Cliche.
the ad is featured in the KAAA book. Page: 50).
Client: New O (Wataniya Telecom authorized distributor)
Kuwait
Client: Souk Sharq
Agency: Eureka Media
Country: Kuwait
Client: Rai daily newspaper – Kuwait.
Agency: In-House.
Used as a daily section header.
Design firm: 999 Design – UK
Designer: Gabriella Sousa – featured in a book by David E. Cartertitled The Big Book of Logos 3. Page: 91. ISBN:0-06-059688-0
Source: Why I Love Campus Magazine
Above example are from Shutterstock
Client: Taiba Hospital
Agency: JWT – KuwaitMay 2008 – Kuwait
Client: On Time
Agency: Horizon FCB – Kuwait
The above cliche’ by Horizon FCB won them a Bronze at the KAAA 2008 awards!!! the same cliche’ won Memac Ogilvy a Gold at the KAAA back in 2007!!!!
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia
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