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Heart broken

Client: Al Faisaliah Medical Systems

Client: Trade Arabia

Agency: Memac Ogilvy – Kuwait

Creative Director: Eli Bou Chaaya

How this ad got awarded GOLD at the 2007 KAAA is beyond me. it is so Cliche.

the ad is featured in the KAAA book. Page: 50).

Client: New O (Wataniya Telecom authorized distributor)


Client: Souk Sharq

Agency: Eureka Media

Country: Kuwait

Client: Rai daily newspaper – Kuwait.

Agency: In-House.

Used as a daily section header.

Design firm: 999 Design – UK

Designer: Gabriella Sousa – featured in a book by David E. Cartertitled The Big Book of Logos 3. Page: 91. ISBN:0-06-059688-0

Above example are from Shutterstock

Client: Taiba Hospital

Agency: JWT – KuwaitMay 2008 – Kuwait

Client: On Time

Agency: Horizon FCB – Kuwait

The above cliche’ by Horizon FCB won them a Bronze at the KAAA 2008 awards!!! the same cliche’ won Memac Ogilvy a Gold at the KAAA back in 2007!!!!

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia

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