Forever young, ancient idea by Mounir Harfouche




Client: Splendeur Beauty Center

Agency: Grey Worldwide

Creative director: Mounir Harfouche

Country: UAE

Year: 2006

As part of a special report on Cannes Lions 2006 the above example was published in Communicate magazine; June 2006. Issue: 18. Page: 29.

No really…what did you think (did you think?)…that you would copy past one of the oldest optical illusions add a client logo, send it to Cannes and get a Lion!!!! Really you thought you could pull it off J my advice is THINK again and again and again till you crack a good NEW idea…Just a thought


The following is a twist on the same concept…



An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.

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