For DDB Dubai, copy cat ads and winning Dubai lynx silver are a piece of cake

“Finding original, simple and visual ideas is definitely not a piece of cake nowadays! The funny thing here is that both chose a “black-forest”. Isn’t that the icing on the cake?” – Joe Lapompe.

THE ORIGINAL

Finish – 2009

“what you eat shouldn’t smell like what you ate”

Source : New York Festivals Merit

Agency : Euro RSCG Gurgaon (India)

LESS ORIGINAL Glad Cling Wrap – 2011 “Let it taste the way it should” Source : Adsoftheworld Agency : DDB Dubaï (UAE)

Source of both examples: Piece of fish-cake / Ma part du gâteau (créatif)

And as usual the copycat wins at Dubai Lynx (this one got Silver in 2011 – Print category)…