Food for thought


Original: Farm

Art Director/Designer: Sandra Scher

USA – 2003

Featured in a book by Milton Glaser & Mirko Ilic‘ titled The Design of Dissent.

Page 136. ISBN: 1-59253-117-2


The harsh images of factory farming are difficult to bear. The animal rights organization FARM wanted to convince people not to eat meat by illustrating the cruel realities of factory farming with images of dead animals taking the place of a dinner plate. The silverware is arranged in a place setting to amplify the consequences of one’s seemingly inconsequential choice.





“850 millions human-beings are starving and have no other choice” – 2008 Source : www.campagneoecumenique.ch/ Agency : Advico Young & Rubicam (Switzerland)

Source: Eating your neighbour’s idea / On remet le couvert?



Less Original: Evening Post

Agency: Team Y&R

Executive Creative Director: Trevor Purvis

Creative team: Sherif Mokbel, Terrence Baraketh

Copywriter: Maria Menezes

Photographer: Sherif Mokbel

UAE (Abu Dhabi) – 2007

Source: http://www.adblogarabia.com/for-some-the-fast-goes-on-beyond-ramadan/


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.




Client: Henkel

Agency: TBWA\Italy

Country: Italy

Year: 2004


Although the main visual/execution is similar to the other featured examples; however the central idea/concept is different since it is a metaphor of “it is so clean you can eat off it”


Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 246. ISBN: 978-3-8228-4027-6.

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