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Fishy Frog

Grand prize (print) – LIA 2008

Entrant: GREY, Barcelona Pilot Water Resistant Markers “Goldfish”

Credits Media Used: Newspaper Corporate Name of Client: Comercial Arge Pilot Agency: GREY, Barcelona Executive Creative Director: Jürgen Krieger Creative Directors: Joan Mas/Jose Miguel Tortajada/Alex Martín Copywriters: Aitor Borrás/Jorge Meneclier/Alberto Ramos Art Directors: Dani Páez/Saül Serradesanferm/Oscar Amodia

Advertising Agency: Grey, Barcelona, Spain Creative Directors: Jürgen KriegerJoan MasJose Miguel Tortajada Art Directors: Dani PáezSaül Serradesanferm Production Manager: Clemente Bielsa Copywriter: Jorge Meneclier

Source: bic_2.php

Creative Director: Miguel Angel Barahona Art director: Gabriel Gomez Copywriter: Cristian Lopez

Client: Faber Castle – Al Nahar International

Country: Oman

Agency: FP7 Muscat

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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