Fantasy TV

Less Original: Fantasy World

Agency: Horizon FCB

Creative Director: Joe Ghazal

Kuwait – 2008

Less Original: Sony super wide TV screen

Agency: Assyria

China – 2007

Original: Thomson widescreen TV

Agency: Wunderman Cato Johnson

Singapore – 2000



The above Sony example is also featured along another example in a book titled “Nouveau?” by Joe La Pompe. Page: 222. ISBN: 978-2-7533-0069-9.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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