Agency: Pulse DDB
Creative Director: Gilbert S. Semillano
Copy Writer: May Rhoumani
Art Director: Hassan Kanso
Kuwait – 2007
Oh my God, this got awarded Bronze in the 2007 KAAA!!!
No one has “exclusivity” to feature an electric socket as the main visual in any communication piece of work; however when a renowned global client has already used it to communicate facial expressions of shock or delight (indicated in the headline); then one cannot help being shocked at its “adaptation” in the local market by an internationally affiliated agency to communicate a facial expression by means of an electric socket as the main visual!!! It is however worth mentioning that the work was actually published and for a good cause.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia