Agency: JWT
Lebanon
Less Original:Centerpoint
Agency: Pulse DDB
Creative Director: Gilbert S. Semillano
Copy Writer: May Rhoumani
Art Director: Hassan Kanso
Kuwait – 2007
Oh my God, this got awarded Bronze in the 2007 KAAA!!!
Source: http://www.adblogarabia.com/save-water-electricity-before-its-too-late
Ref: http://kuwaitaaa.net/Reg/images/2007/PS-B.jpg
No one has “exclusivity” to feature an electric socket as the main visual in any communication piece of work; however when a renowned global client has already used it to communicate facial expressions of shock or delight (indicated in the headline); then one cannot help being shocked at its “adaptation” in the local market by an internationally affiliated agency to communicate a facial expression by means of an electric socket as the main visual!!! It is however worth mentioning that the work was actually published and for a good cause.
http://bellatrixbegins.blogspot.com/2011/03/fis-prize-esit-degildir.html
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia