Face it


Agency: JWT


Less Original:Centerpoint

Agency: Pulse DDB

Creative Director: Gilbert S. Semillano

Copy Writer: May Rhoumani

Art Director: Hassan Kanso

Kuwait – 2007

Oh my God, this got awarded Bronze in the 2007 KAAA!!!

Source: http://www.adblogarabia.com/save-water-electricity-before-its-too-late

Ref: http://kuwaitaaa.net/Reg/images/2007/PS-B.jpg

No one has “exclusivity” to feature an electric socket as the main visual in any communication piece of work; however when a renowned global client has already used it to communicate facial expressions of shock or delight (indicated in the headline); then one cannot help being shocked at its “adaptation” in the local market by an internationally affiliated agency to communicate a facial expression by means of an electric socket as the main visual!!! It is however worth mentioning that the work was actually published and for a good cause. 


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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