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Extinguishing Creativity


Client: Crystal

Agency: Colucci Propaganda.

Brazil – 2002



Client: Schincariol

Agency: New Lara

Brazil 2002



Client: Fatra

Agency: Leo Burnett

Slovakia 2002



Check out the KAAA Book page 95 this ad featured in this page won a Bronze back in 2005!!!


Client: KDCOW

Agency: Horizon FCB – Kuwait

Creative Director: Alan Firman

Art Director: Mario Pulvida

Account Handler: Gilbert Asfour

Typographer: Mario Pulvida

Illustration: Mario Pulvida

Copywriter: Alan Firman

the first three examples are featured in a book titled “Nouveau?” by Joe La Pompe. Pages: 74 -75 ISBN:978-2-7533-0069-9.


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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