Evolution or Evilution

Agency: JWT Cairo – 2008

Executive Creative Director: Fady Chamaa Art Director: Moheb Mounir Copywriters: Fady Chamaa

Source: http://www.adblogarabia.com/global-warming-evolution-back-into-the-ocean/

many more examples of the same concept are available from the source: http://www.coloribus.com/admirror/evolution_of_the_human/

Published in Arab Ad magazine. Pages: 116 – 117.

The spidermonkey ad was published in Arab Ad magazine. Page: 69.

cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

AgencySaatchi & Saatchi, Mumbai, India Creative Directors: Suhas Parab, Shormistha Mukherjee Art Director: Nishigandh Dhende Copywriter: Sanchita Sinha Published: December 2008

via Shamiana Short Film Festival

To make a long story short, the above example communicates brevity (as in short film) by using the evolution cliche’ in a  NEW way .

Advertising Agency: Ogilvy & Mather, Beijing, China Creative Director: Jacky Lung Art Directors: Zhong Shi, Neo Zhou Copywriters: Qing Duan, Matthew Curry Illustrator: Wenpu Liu Released: March 2007

Source: http://adsoftheworld.com/media/ambient/ifaw_evolution?size=_original

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