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Evolution or Evilution

Agency: JWT Cairo – 2008

Executive Creative Director: Fady Chamaa Art Director: Moheb Mounir Copywriters: Fady Chamaa

many more examples of the same concept are available from the source:

Published in Arab Ad magazine. Pages: 116 – 117.

The spidermonkey ad was published in Arab Ad magazine. Page: 69.

cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

AgencySaatchi & Saatchi, Mumbai, India Creative Directors: Suhas Parab, Shormistha Mukherjee Art Director: Nishigandh Dhende Copywriter: Sanchita Sinha Published: December 2008

To make a long story short, the above example communicates brevity (as in short film) by using the evolution cliche’ in a  NEW way .

Advertising Agency: Ogilvy & Mather, Beijing, China Creative Director: Jacky Lung Art Directors: Zhong Shi, Neo Zhou Copywriters: Qing Duan, Matthew Curry Illustrator: Wenpu Liu Released: March 2007

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