Agency: JWT Cairo – 2008
Executive Creative Director: Fady Chamaa Art Director: Moheb Mounir Copywriters: Fady Chamaa
many more examples of the same concept are available from the source: http://www.coloribus.com/admirror/evolution_of_the_human/
Published in Arab Ad magazine. Pages: 116 – 117.
The spidermonkey ad was published in Arab Ad magazine. Page: 69.
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.
Agency: Saatchi & Saatchi, Mumbai, India Creative Directors: Suhas Parab, Shormistha Mukherjee Art Director: Nishigandh Dhende Copywriter: Sanchita Sinha Published: December 2008
via Shamiana Short Film Festival
To make a long story short, the above example communicates brevity (as in short film) by using the evolution cliche’ in a NEW way .
Advertising Agency: Ogilvy & Mather, Beijing, China Creative Director: Jacky Lung Art Directors: Zhong Shi, Neo Zhou Copywriters: Qing Duan, Matthew Curry Illustrator: Wenpu Liu Released: March 2007