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Elephants never forget

Title: Elephant

Agency: Saatchi & Saatchi

Client: Toyota Motors, a.s.

Creative Director: Eda Kauba

Art Director: Branislav Blaas, Barbora Novotna

Copy Writer: Barbora Novotna

Designer: Alena Foustkova

Photographer: Roman Kelbich

Published: 2000

Country: Europe

Source :Kre8tive

Advertising Agency: Impact & Echoo BBDO

Creative Director: Viraj Ponkshe

Copywriter: Regan Rodricks

Art Director / Illustrator: Rolly Rodriquez

Production Manager: Mukesh Makhijani

Although congratulations are in order for the overall quality of the ad which won at the 2006 KREA and a Bronze at the 2006 KAAA awards (page 23 KAAA Book); however it should not have been allowed to enter in any competition as it was never ever published anywhere plus it is not original as you can see from the above example. On a separate note the same artwork was also submitted to the MENA Crystal Awards!!! check out the January 2007 issue No. 24 of Communicate magazine, Page 47. some people in some agencies simply have no shame what so ever.

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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