Published: September 2000
Published: September 2000
Less Original
Type of Entry: Magazine
Category: Home Appliances & Furnishings, Home Electronics & Audio-Visual
Title: ELEPHANT EYE
Advertiser/Client: CANON
Product/Service: CAMERAS
Entrant Company, City: GREY WORLDWIDE, Dubai
Country: UNITED ARAB EMIRATES
Advertising Agency, City: GREY WORLDWIDE, Dubai
Country: UNITED ARAB EMIRATES
Executive Creative Director: Danny Higgins
Creative Director: Alisdair Miller
Copywriter: Vidya Manmohan
Art Director: Alisdair Miller
Account Supervisor: Joanna Naoum
This actully won Three Bronze in the print category at the Dubai Lynx 2008!!! same concept,same art direction,same product category.
The three simple steps for wining a bronze at Lynx:
1- copy an idea that already exists and had been copied before.
2- download the photo from the stock library.
3- stick a logo of a client (even if it is not your client).
submit and win.
No one is saying that you cant use a close up shot of an elephant; just use it in an original way to express a different idea like the following example.
Published in Communicate December 2007 issue N. 36. Page: 14.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
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