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Published: September 2000

Published: September 2000

Less Original

Type of Entry: Magazine

Category: Home Appliances & Furnishings, Home Electronics & Audio-Visual


Advertiser/Client: CANON

Product/Service: CAMERAS

Entrant Company, City: GREY WORLDWIDE, Dubai


Advertising Agency, City: GREY WORLDWIDE, Dubai


Executive Creative Director: Danny Higgins

Creative Director: Alisdair Miller

Copywriter: Vidya Manmohan

Art Director: Alisdair Miller

Account Supervisor: Joanna Naoum

This actully won Three Bronze in the print category at the Dubai Lynx 2008!!! same concept,same art direction,same product category.

The three simple steps for wining a bronze at Lynx:

1- copy an idea that already exists and had been copied before.

2- download the photo from the stock library.

3- stick a logo of a client (even if it is not your client).

submit and win.

No one is saying that you cant use a close up shot of an elephant; just use it in an original way to express a different idea like the following example.

Published in Communicate December 2007 issue N. 36. Page: 14.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1. 

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