Original: Olay
Agency: Saatchi & Saatchi-Germany – 2006
Less Original: Olay
Type of Entry: Magazine
Category: Cosmetics & Beauty, Toiletries & OTC Pharmacy
Title: IMMIGRATION
Advertiser/Client: P&G
Product/Service: OLAY TOTAL EFFECTS
Entrant Company, City: SAATCHI & SAATCHI, Dubai
Country: UNITED ARAB EMIRATES
Advertising Agency, City: SAATCHI & SAATCHI, Dubai
Country: UNITED ARAB EMIRATES
Creative Director: Ed Jones
Copywriter: Neeraj Sabharwal, Anjum Shaikh
Art Director: Anjum Shaikh, Neeraj Sabharwal
Account Supervisor: Malavika Rao, Roger Kanakri
Other Credits: Ahmed Kunhamed
The copy cat won won Silver Print Campaign & Bronze outdoor campaign!!!
Source: Campaign – Middle East – Front page – 18 January – 31 January 2009 issue.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
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