Ed Jones!!!


Original: Olay

Agency: Saatchi & Saatchi-Germany – 2006

Source: http://www.frederiksamuel.com/blog/2006/12/oil-of-olay.html



Less Original: Olay

Type of Entry: Magazine

Category: Cosmetics & Beauty, Toiletries & OTC Pharmacy

Title: IMMIGRATION

Advertiser/Client: P&G

Product/Service: OLAY TOTAL EFFECTS

Entrant Company, City: SAATCHI & SAATCHI, Dubai

Country: UNITED ARAB EMIRATES

Advertising Agency, City: SAATCHI & SAATCHI, Dubai

Country: UNITED ARAB EMIRATES

Creative Director: Ed Jones

Copywriter: Neeraj Sabharwal, Anjum Shaikh

Art Director: Anjum Shaikh, Neeraj Sabharwal

Account Supervisor: Malavika Rao, Roger Kanakri

Other Credits: Ahmed Kunhamed

Source: http://www.dubailynx.com/winners/print/win_99_4_03790.htm


The copy cat won won Silver Print Campaign & Bronze outdoor campaign!!!



Source: Campaign – Middle East – Front page – 18 January – 31 January 2009 issue.


Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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