top of page

Ed Jones!!!

Original: Olay

Agency: Saatchi & Saatchi-Germany – 2006

Less Original: Olay

Type of Entry: Magazine

Category: Cosmetics & Beauty, Toiletries & OTC Pharmacy


Advertiser/Client: P&G


Entrant Company, City: SAATCHI & SAATCHI, Dubai

Advertising Agency, City: SAATCHI & SAATCHI, Dubai


Copywriter: Neeraj Sabharwal, Anjum Shaikh

Art Director: Anjum Shaikh, Neeraj Sabharwal

Account Supervisor: Malavika Rao, Roger Kanakri

Other Credits: Ahmed Kunhamed

The copy cat won won Silver Print Campaign & Bronze outdoor campaign!!!

Source: Campaign – Middle East – Front page – 18 January – 31 January 2009 issue.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

5 views0 comments


bottom of page