Original: Babybel Light Cheese
Title: “So good, so light”
Agency : Saatchi & Saatchi Simko
Switzerland – 2006
Less Original: Pinar
Title: labaneh light butter “91% fat free”
Agency : Intermarkets
Creative Director: Ian Rowland Gerry
Copywriter:Siddhartha Banerjee
Art Director: Prem Rajan
Illustrator: Babar Azeem
Photographer: Joe Sassine
UAE – 2008
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
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