Easy Cheeasey

Original: Babybel Light Cheese

Title: “So good, so light”

Agency : Saatchi & Saatchi Simko

Switzerland – 2006

Less Original: Pinar

Title: labaneh light butter “91% fat free”

Agency : Intermarkets

Creative Director: Ian Rowland Gerry

Copywriter:Siddhartha Banerjee

Art Director: Prem Rajan

Illustrator: Babar Azeem

Photographer: Joe Sassine

UAE – 2008


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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