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Don’t bite.

Original : Paragon Marketing Communications

Less Original: Pencil Advertising

Creative Director: Gilbert Semillano

It is interesting that Gilbert confessed to never publishing this ad (except as a post on a blog).

“It is too much of a coincidence to have the same concept and art-direction in the same country, same industry in the same time period, except that we created the concept as a calendar (2000 copies) and print ad (published it in the yellow pages).

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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