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Dirty Laundry

Advertising Agency: TBWA, Vienna, Austria Creative Directors: Gerda Reichl-Schebesta, Bernhard Grafl Copywriters: Sarah Krobath, Karin Schalko Art Director: Sabina Karasegh Photographer: staudingerstelzhammer Graphic Designer: Marlies Löcker

Less Original

Gold KAAA Press, Cleaning & Personal Care

Title: Socks

Art Director: Mohamed Deeb

Creative Director: Hesham Ellaban

Account Handler: Wael Nazeem

Advertising Agency : Saatchi & Saatchi

Country: Egypt – Cairo

Client: Procter & Gamble Egypt

Gold KAAA Press Advertising Campaigns

Title: Sock, Moon, Mountain

Art Director:Rajesh Kulkarni

Copy Writer: Avinash Sampath

Creative Director: Ed Jones

Account Handler: Hamid Naqvi

Advertising Agency : Saatchi & Saatchi

Country: UAE – Dubai

Client: Mohammed Sultan, Procter & Gamble

The same ad has been referenced in the KAAA award book 2005- 2006, The credits are different on both the pages.Check out KAAA Book page 104 & 122

Client: Ariel “long lasting freshness” – 2009

Agency : Saatchi & Saatchi (Belgium)

Source: Campaign – Middle East – Front page – 18 January – 31 January 2009 issue.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

This “Tea Bag” ad is yet another example of expressing a product benefit visually by portraying it as a car freshener.

But the ad below takes a different path by exaggerating how much fishing fanatics love the smell of fish. nice twist.

Advertising Agency: Sapient Nitro Brisbane, Australia

Creative Directors: Nancy Hartley, James Burchill

Art Director: Kory mcavoy

Retoucher: Derek Leong

Copywriter: Gordon Haynes

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