Desert Storm Creativity


Original: Chevrolet

Agency: Leo Burnett Art Director: Toufic Beyhum

Copywriter: Nadim Dimechki

Photographer: Richard Allenby-Pratt

UAE – 2003

Source: http://www.joelapompe.net/2008/04/25/in-the-creative-desert-le-grand-desert-creatif/



Less original: Nissan

Agency : TBWA\Espana Spain – 2005


Less original:VolkswagenTouareg

Agency: DDB Italy – 2007


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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