DDB Dubai unbelievable VW copycat from Y&R Israel for Mercedes


THE ORIGINAL

Galeries Lafayette department store – 1997

“Famous brands at unbelievable prices”

Source : French Art Directors Club

Agency : Euro RSCG BETC (France)


Smart promotional ad – 2007 “Nobody will believe you’ve seen a price like it” Source : Cannes Lions Archive, Agency : Contrapunto Madrid (Spain)

Source: http://adsoftheworld.com/files/images/UFO_1.preview.jpg



Magic Sunday Adv Package – 2008 Source : EPICA Awards, Agency : Åkestam Holst (Sweden)

All three examples from UFO with advertising banner / OVNI soit qui mal y pense



Client: VW

Advertising Agency: DDB Gulf

Creative Director / Copywriter: Rishad Lawyer

Art Director: Guilherme Pecego

Photographer: VW data base

Country: UAE – 2009


To add insult to injury DDB Gulf has entered this copy-cat campaign in the 2009 Dubai Lynx.

Source: http://mediame.com/sites/default/files/images/vw1.fullsize.jpg



Mercedes CL-Class “is it real?”

Source : Eurobest Advertising Festival,

Agency : Young & Rubicam

Country: Israel – 2006

Source: A recurrent mystery / Serpent de Mer ?


Source: http://adsoftheworld.com/files/images/Nessie.jpg

Client: Smart

Agency: Contrapunto, Madrid, Spain

Creative Directors: Antonio Montero, José María Cornejo, Fernando Galindo

Art director: Fernando Zurita

Copywriter: Alberto Lizaralde

Country: Spain – 2007



Source: http://mediame.com/sites/default/files/images/vw3.fullsize.jpg

Client: VW

Advertising Agency: DDB Gulf

Creative Director / Copywriter: Rishad Lawyer

Art Director: Guilherme Pecego

Photographer: VW data base

Country: UAE – 2009


To add insult to injury DDB Gulf has entered this copy-cat campaign in the 2009 Dubai Lynx.


This is really unbelievable. anyone out there still willing to defend this type of actions with the typical lame excuse of telepathy?


Published in Media Week ME. 26 April 2009.


Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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