Cutthroat ideas


Original: TAG Less Original: SKM Air conditioning

Awarded: 1995/1996

Agency: BDDP (now TBWA Paris)

France – 1995/1996


Featured in a book by Ralf Langwost titled Creative Effectiveness 2006 – The 35 most effective creative campaigns in Europe – page110. ISBN 3-9810899-0-1.


I had previously contributed this entry to Communicate magazine which they kindly published as an example in the cover story titled “Copycat Incorporated” in the November 2005 issue No. 11. Page:18.


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.



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