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Creatives’ sticky subject

Published in Mediaweek 14/22 March 2009

Special thanks to sender.

I do agree that (unfortunately) copy-cat and spoof/ghost ads  “is always going to be a problem in the industry” but why cant it at l east be marginilized? Let's collectively attempt to confine this “problem” and do our best NOT to make it  spill out to the  Creativity Awards. is that too much to ask?!!! what do you think?

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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