Closer than you think

Original: Financing Services

Agency: Graffiti Marketing Communications

Creative Director: Louai Alasfahani

Kuwait – 1998

Less Original: Rotana

Check out the Financial Services logo in this blog logo section.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia