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Original: Hermes

Less Original: Aster Salon

Creative Director: Alaa Dashti (Client) Kuwait

I had previously contributed this entry to Communicate magazine which they kindly published as an example in the cover story titled “Copycat Incorporated” in the November 2005 issue No. 11. Page:18.

I have previously contributed the above examples (along with other examples) to Arab Ad magazine which they published in the December, 2003 issue. Vol. 13. No. 11. Page: 155. In the article titled “who’s who? Let’s discuss it!”.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

“When we all think alike, then no one is thinking” – Walter Lipmann.

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