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Bursting another copycat Bubble in Kuwait

Original: Aquafina

Less Original: Apollinaris

Type of Entry: Magazine

Category: Drinks


Advertiser/Client: APOLLINARIS


Entrant Company, City: Bates Pan Gulf  – BPG KUWAIT

Country: KUWAIT – 2008

Advertising Agency, City: BPG KUWAIT

Country: KUWAIT

Creative Director: Souheil Arabi

Copywriter: Aaron Arthur

Account Supervisor: Karim El Ghazl

This actually got short-listed at

the 2008 Dubai Lynx!!!

Source of the above proof is Ads of The World.

No one is saying you cant use bubble wrap in your ads (look at all these great examples what we are saying is simply; THINK – DONT COPY

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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