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breaking the code of Karate creativity


Ed Parker’s “Karate for children 3 years and older” – 2001

Source : Cannes Archive Online,

Agency : JWT (Spain)


Seibukan Karate School – 2007 “Karate classes for children” Source : New York Festivals BRONZE Agency : Grey Dubaï (UAE)

Art director: Prasad Pradhan

Writer: Prasad Pradhan

Photographer: Prasad Pradhan

Published in the “The Spin” Campaign 21st of December 2008. Page: 38

This copy-cat ad by Grey Worldwide Dubai is the product of Prasad Pradhan, who was the art director/writer/photographer for the copy-cat ad, ironically his copy-cat work was awarded Bronze at the 2007 New York Festival and got featured in Communication Arts magazine Advertising Annual 48. December 2007 issue #357.  Page:49.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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