Blue moon 1







Original: Beiersdorf/Nivea

Agency: TBWA UK – 2000 Source: Kre8tive
















Less original: IKEA

Agency: Horizon-FCB

Creative Director: Joe Ghazal

Kuwait – 2006

Awarded Gold at the KREA Awards

Source: Kre8tive
































Vick Vaporub

Client: Proctor & Gamble

Agency: Publicis Salles Norton

Creative Director: Tiao Bernardi, Tony Goes

Art Director: Leonardo Macias

Copy Writer: Alexandre Level

Photographer: Luis Crispino

Awards: Cannes Lions – Shortlist

Country: Brazil

Year: 2004

Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 173. ISBN: 978-3-8228-4027-6.


copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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