Agency: TBWA UK – 2000 Source: Kre8tive
Less original: IKEA
Creative Director: Joe Ghazal
Kuwait – 2006
Awarded Gold at the KREA Awards
Client: Proctor & Gamble
Agency: Publicis Salles Norton
Creative Director: Tiao Bernardi, Tony Goes
Art Director: Leonardo Macias
Copy Writer: Alexandre Level
Photographer: Luis Crispino
Awards: Cannes Lions – Shortlist
Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 173. ISBN: 978-3-8228-4027-6.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.