top of page

Beat Cancer

Client: Burjuman

Agency: TeamY&R – UAE

ART DIRECTOR: Syam Manohar

COPYWRITER: Shehzad Yunus

The above ad was published in Arab Ad monthly magazine. July 2008, Vol. 18, No. 7, Page: 107.

Same cause, same concept, same word play but slightly different execution. I guess some still think it is ok to copy if it is for a good cause i dont think so.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

1 view0 comments


bottom of page