Beat Cancer


Client: Burjuman

Agency: TeamY&R – UAE

ART DIRECTOR: Syam Manohar

COPYWRITER: Shehzad Yunus

Source: http://arabadzone.blogspot.com/2006/02/beat-cancer.html



The above ad was published in Arab Ad monthly magazine. July 2008, Vol. 18, No. 7, Page: 107.


Same cause, same concept, same word play but slightly different execution. I guess some still think it is ok to copy if it is for a good cause i dont think so.


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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