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Barbed Wire

4 (point of purchase)

Art Director/Creative Director: Marc Schattner

Writer: Jeannie Tan

Photographer: Poon

Agency: McCann-Erickson (Singapore)

Client: F.T. Pharmacy

Featured in Communication Arts magazine Advertising Annual. December 1994. Page: 83.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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