Original: Zoellner Arts Center/Lehigh University
Designers: Dixon & Parcels Associates, Inc.
Featured in a book by David E. Carter titled
The Big Book of Logos Page: 96. ISBN: 0-8230-0538-0
Also featured in a book by David E. Carter titled
The NEW Big Book of Logos
Page: 215. ISBN: 0-06-056755-4
Less original: Dar Investment Fund – Kuwait
Agency: Brand IMC – Kuwait
NB. Brand IMC is the in-house agency for Dar Investment.
A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.[1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.Wikipedia
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
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