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Audi optical illusion

Client: Audi

Client: TAC

Advertising Agency: Grey, Melbourne, Australia Executive Creative Director: Michael Knox Creative Director: Nigel Dawson Copywriters: Nigel DawsonSharon Condy Art Director: Josh Murrell Photographer: Erik Johansson Accounts: Jodi Gabana, Randal Glennon

An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

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